Favorability Index is a score measuring the positivity/negativity (1 to ‑1) of the chatter about your brand online. We do the research on all the mentions of your brand on the web, grade their positivity/negativity, and also provide the average scores for each of the categories. Our Favorability Index indicates how favorable the mentions of your brand are for its online reputation, taking the magnitude of the mention and the credibility of the source into consideration.
Not every online mention of your brand is of the same importance. The difference between the sources of the information can be enormous, which is a factor we’re not neglecting in our analysis.